Cadbury’s ad does make an attempt to reach the younger generations, however, they do not outcast their older customers. The song the gorilla drums to is, “In the Air Tonight” by Phil Collins. Most people in the present generation know absolutely nothing about this song. Nevertheless, the song is able to connect with older generations since the song was a big hit in the mid 1980s to early 1990s. Therefore, Cadbury is able to speak to a wider demographic.