Bordo writes on the image and structure of the male model. She makes a claim about the power of the model using specific poses. A certain “faceoff” pose almost challenges the viewer, saying “I am confident and strong in this picture and I will not look away”. Because of this, the advertisement seems tough, and built of grit and determination. It is also interesting how these outfits sell based on their image. As I check myself, I am currently wearing American Eagle pants. When I check American Eagle’s website for advertisements, I see the same pictures Bordo describes in her work. The men are not massive, but are in athletic shape and I can honestly say (in a heterosexual way) that the image just conveys sex. This leads me to believe why, exactly, did I buy these pair of jeans? Did I think they would be comfortable, or was there a more subliminal reason, such as I would appear better to women in them?
The “bigorexia” discussed is also amusing. Bordo says that the disease is a “product of a culture that doesn’t know when to stop”. Indeed, that is true. It almost seems as an answer to the portrayal of female actresses on the screen. Women try their best to look similar to figures on the screen. The same exact thing can be said about men. There are men that will work out six or seven times a week and completely overwork their body to an unhealthy degree. This can also be attributed to images displayed to our culture. When the movie 300 arrived in theatres, many men rushed to the gyms in order to sculpt themselves as Gerard Butler. The same thing happens when a Brad Pitt movie makes its way to the shelves. Men constantly believe that only that specific look can help them attract women, and they will push themselves to look that way. For example, have you ever noticed how many people are in the weight room right before Spring Break?